![]() ![]() Thus, go for a clear and specific separation, and avoid using terminologies (or replace them with the more common ones instead). Having too many complicated parent categories can overwhelm your users and cause confusion. Below are some best practices you can apply for your category page design. UXĪ seamless UX or user experience guarantees positive interactions between visitors and your brand through the webpage, mobile site, and apps. A cutting-edge eCommerce marketing automation platform can be an excellent solution to improve the situation since it can help you bring back visitors and drive conversion. More than 90% of the lost visitors are due to browsing abandonment. It is as crucial as cart abandonment, yet not many online store owners focus on it. Use browse abandonment automationīrowse abandonment means users stop visiting your site and add no item to the cart. Simplifying navigation can bring a better user experience and, perhaps, more revenue. Make sure you simplify the terminologies, so even a 9 grader can read and understand your description. It can become a barrier for users to continue shopping in your store. It’s not a good idea when you have a product category page design written in academic language with lots of complicated words. This makes customer navigation easier and improves EasternLeaf’s click-through rate. With this information, customers can filter out their interests on category pages and end up on product pages that are relevant to them. I’m here.įor example, Eastern Leaf not only explains what plants are but also the types of plants (easy and complex) and the types of climates they can survive in. Hence, the site provides concise and helpful descriptions of all categories to help customers understand the type of product they are browsing. Due to a lack of inventory, customers are often unsure of what they want to purchase. In such cases, it makes sense to have a more detailed product or category description.Į sells Southeast Asian herbs and plants that are hard to find in the West. ![]() Visitors may also need additional assistance to understand the category if the product is complex, relatively unfamiliar, or requires customer explanation. Familiar labels not only help your customers understand your category, but they also help you rank on Google. We recommend using category names that your audience is familiar with rather than the vague creative, or internal terms used in your business. Image subcategories are also helpful for foreign visitors as they can’t read the text on the list of labels. ![]() However, you still can benefit your vast-inventory site with a PCP. It’s even better if your subcategories are shown by images, as shoppers can quickly scan through them and know what you want to present. Users may not need education for commodities they’re familiar with, such as food and clothes. Thus, visitors know more about what they want to learn than random clicks. It has an educational role in explaining different types of products and their relevant features. Explaining Complex ProductsĮ-commerce PCP gives browsers a general understanding of your items. Once they understand more about your items, they can have a smooth-going filtering and comparing process. Your website may contain some category pages for specific products but not all since it depends on the types and complexity of the items. ![]() E-commerce category pages are suitable if you have complex product collections and want to educate them to potential customers. ![]()
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